Key features of movie poster

The key features of a movie poster are the title, which is central and is colourful and bright to make it one of the first thing the reader reads. There is a key image which is iconic and gives the reader a glimpse of the plot. There is also a tag-line, usually below the title which also shows which genre the movie is. Actor's names are usually at the top of the poster, the more famous they are, the more prominent on the poster, the more important the actor must be. They also have quotes from magazines or newspapers, depending on what the target audience are likely to read. The poster also has the release date on, either the actual date, or the year or the month, depending on how far the movie is through the advertising campaign.